IKEA’s new wireless charger is as cute as it is practical

IKEA’s revamp of its smart home products doesn’t end with Matter support. The furniture and home goods company also has a line of new Qi wireless chargers, the best of which, the VÄSTMÄRKE wireless charger, combines the functionality of a PopSockets-style phone grip with cable storage.

The $10 VÄSTMÄRKE wireless charger is reminiscent of a bagel or donut, if you could take the top half of those ring-shaped foods and turn them inside out to create a cozy grip for your fingers. That same red silicone design also makes for a perfect place to store the charger’s built-in USB-C cable, according to IKEA’s product page, and otherwise acts as a playful replacement for what can be a pretty boring smartphone accessory.

VÄSTMÄRKE offers Qi2 charging speeds and can magnetically attach to iPhones with MagSafe or Pixel phones with Google’s Pixelsnap magnets. If you’re interested in something a bit more discrete, the $25 VÄSTMÄRKE wireless charger with lighting is a bowl-shaped charger with a column in the center for attaching a smartphone, and room around it for keys or your wallet.

IKEA has had multiple different ideas over the years for how smart home tech should integrate with its minimalist and user-friendly furniture. The company’s partnership with Sonos ended in May 2025, which produced lights and picture frames with smart speakers built-in. Since then, the company has announced a new Bluetooth speaker and started rolling out a new collection of Matter-connected remotes, lights and sensors.