Hue takes on cheaper rivals with the entry-level Essential smart bulb lineup

Hue just did its biggest product launch ever as part of IFA 2025 and a key product is the new entry-level Essential smart bulb lineup. Though still not as cheap as some products you can find on Amazon, it’s designed to take on budget rivals like Govee and Aqara with bulbs starting under $20.

The new range includes A19 bulbs, GU10 spots and strip lights with and without color options. Effectively, you’re not losing a lot compared to the regular color/white bulbs. They still run on the same platform and offer Bluetooth out of the box along with extra features enabled when using a bridge or Matter-over-Thread.

To highlight the differences, Hue released a feature comparison sheet. You can’t dim the Essential bulbs as much, they offer a reduced range of whites (2200 to 6500K compared to 1000 to 20000K) and color quality is less accurate. The latter is arguably the most important feature for folks who use smart bulbs to sync with their TVs or require precise matching between bulbs.

You’ll be able to buy the Hue Essential bulbs starting this month, with the new A19 bulbs priced at $25 individually or $60 in a four-pack. The Essential strip light arrives in December for $60 in a 5 meter length (16 feet) or $100 for 10 meters (33 feet). You can also grab the A19 bulb in a starter kit in the US starting at $80 for the Essential E27 2 pieces and Hue Bridge V2, up to $100 for the Essential E27 4 pieces and Hue Bridge V2.

Another primary piece of Hue’s smart lighting puzzle is the Hue Bridge Pro. It has a more serious black look compared to the white models of the past to signify the extra power. That includes five times the processing performance and 15 times the memory of the Hue Bridge V2 that came out 10 years ago.

Along with the extra power, the Huge Bridge Pro debuts a new feature called Hue Motion Aware. That transforms Hue Bulbs (including 95 percent of existing models) into motion sensors able to detect movement and trigger actions or security alerts.

Hue says you can easily upgrade a current Hue Bridge “with just a few clicks,” and Signify will release support for combining multiple Bridges into a single Bridge Pro by year’s end. The Bridge pro arrives in North America in September 2025 for $90.

Hue also refreshed its strip lighting with several new products including the flagship OmniGlow (starting at $140 for a 3 meter length and arriving in November), the first Hue strip with no visible hotspots via CSP tech to accent your decor with a seamless glow. It also introduced the Flux lineup with indoor, outdoor, ultra-bright and neon options (in sizes up to 10m) starting at $70 for 3 meters, for applications ranging from indoor accents to outdoor facades. Also new are the Festavia string lights that can be used for holiday decor or year round in a permanent model for rooflines, patios and balconies. Those start at $160 for 7m lengths or $120 for 9 meters for the permanent model with availability in September.

Signify also introduced a new A19 bulb that can replicate the entire spectrum of daylight while offering 40 percent great efficiency compared to its predecessor. Finally, the company announced a Sonos partnership that will allow you to operates Philips Hue lights using voice controls, and eventually “integrate light and sound in new intuitive ways.”